Cornerstone Customer Solutions

With Cornerstone as your marketing partner, you can rest assured that we never take shortcuts when crafting your strategic and tactical solution. We take the time to understand your needs as well as the specifics of your project, then carefully develop a solution to achieve your objectives.

Do you have a specific project need in mind? Visit our ONLINE RFP to provide us with a few key pieces of information and we'll have a Marketing Strategist get in touch with you to discuss a solution that's right for you.

The following is a sampling of a few of the custom-crafted solutions we've developed and implemented for our clients:

Acquisition
Cross-Sell
Activation/Usage
Contact Optimization
Offer Differentiation
Customer Loyalty and Retention
Customer Loyalty/Satisfaction Research
Business-to-Business Lead Development
Mapping

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Need: Acquisition
I'll take 15,000 new accounts please.
If only it were that easy.

The battle for new customers is tougher than ever. Increase your odds of success by choosing a marketing partner with a proven track record.

Regardless of the product you need to sell, Cornerstone has the experience and skills to design an acquisition program to achieve your objectives.

Need: Cross-Sell
Single-service households are rarely profitable.
It is also true that the number of relationships alone does not equate to profitability; i.e., the more they have, the more you earn, especially given the results of a recent ABA study where 50% of consumers say they pay nothing for banking services. Instead, the profitable customer is one who has been sold the right mix of profitable services that are appropriate to their needs.

Cornerstone's approach to cross-selling products and services goes beyond the traditional focus of simply selling accounts, to focus upon the customer's entire relationship and their stage in life. The intent is to extend a one-to-one communication appearing as if it were custom created for that one household, offered at the exact right moment. Such a focus will enhance relationship retention as well.

Need: Activation/Usage
Congratulations. You've sold the account.
But don't start the celebration just yet. The anticipated goals of profit and loyalty won't be achieved unless the customer actually uses the account they've been sold.

With the popularity of bundling accounts and services, customers are regularly "buying" items they may not have any intention of using, despite the worth and value of the product or service.

Marketers must not stop selling once the initial sale is closed. Instead, regular communication is necessary to ensure that the consumer is fully using the services available to them. Products benefiting from this approach include: Home Equity Line of Credit, Debit Card, Credit Card, and Online Bill Pay.

Usage marketing can make a significant difference. A recent study found that customers that use Online Bill Pay are 70%–80% less likely to defect.

Need: Contact Optimization
Mail smarter.
One size does not fit all. While one package/message may seem the most cost-efficient route to take, you are most likely cheating yourself out of higher returns and greater profits.

Cornerstone has employed segmentation, response and value models to help clients better understand their audience and tailor communications for greater results.

Need: Offer Differentiation
Free Checking is Free Checking is Free Checking.
In today's competitive world, many products within the financial service arena are becoming commodity items, making it tough to differentiate your offering from that of your competitors.

To gain an edge, Cornerstone recommends an approach that incorporates strategic relevance, selective targeting, break-through creative and an innovative and flexible response incentive program, which enables the institution to offer a variety of unique items without the hassle of inventorying vast amounts of merchandise. What's more, the program is flexible to the point of allowing the institution to easily vary their merchandise to keep the program fresh.

Leftover CorningWare as staff Christmas presents? Never again.

Need: Customer Loyalty and Retention
Please don't leave me.
While that appeal may work with some customers, Cornerstone believes it is best to take a proactive approach to building loyalty, which results in long-term customer profitability and retention.

It is generally true that the more products and services a customer has, the less likely they are to depart. Cornerstone offers a variety of solutions to help accomplish this objective.

Additionally, loyalty programs which award certain customer behavior through the receipt of merchandise can also prove effective.

Need: Customer Loyalty/Satisfaction Research
The factory, which produced new, highly profitable customers, has burned down.
That means that your competitors will be coming after your highly profitable customers. So, what's your plan? How will you retain them?

Before jumping to highly technical, very expensive attrition models that predict which customers are likely to leave, you may want to consider a more simplistic, cost-effective and quick-to-implement approach – Customer Loyalty and Satisfaction research.

Want a more aggressive approach that protects your most valuable customers? Cornerstone can craft a solution that will focus upon your top, most valuable customers, providing you with instantaneous communication should a problem, issue or even an opportunity arise.

Need: Business-to-Business Lead Development
No Country Club membership required.
Contrary to the belief of many business development officers, there are other, more effective and cost-efficient ways of developing solid business account leads.

Cornerstone's solution incorporates market research to identify select prospects that are in the market for your product or service. Why spend months making cold calls when you can focus the energies of your business development officers on those that you know are in the market?

Need: Mapping
A picture is worth a thousand words.
When analyzing market areas for strategic planning or response analysis, a pictorial view of the situation can be very valuable.

Cornerstone has applied GEO coding and GIS mapping to assist financial institutions with planning future locations, mapped initiative responders, defined trade area boundaries and more.